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Mark Rickard (Director of Immersive Technology)


Mark Rickard - A longtime PGA member, Mr. Rickard has developed and produced six feature films, working alongside Hollywood luminaries like Terrence Malick and Brett Leonard. In 2017, he founded the XR entertainment studio, Virtuality, which specializes in cutting-edge immersive content-ranging from cinematic narrative pieces ("Shakesperiences"), to high-level experiential concepts ("Light Balance VR"), and even metaverse and/or mixed-reality activations (Steve Aoki, Major Lazer, Sir Elton John).


Always striving to innovate by utilizing the very latest XR capture, creation, and distribution methods, he is currently focused on several IP-based immersive adaptations, including the development of the forthcoming "MacGyver VR Escape Rooms."

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